Case Studies · Marketing & Sales
A coastal boutique hotel with strong peak-season demand but underperforming shoulder and low seasons. Pricing, distribution and seasonal strategy were restructured to create a more balanced approach to demand and revenue.
+35%
Revenue Growth
+25%
ADR Increase
+20%
Off-Season Occupancy Growth
OVERVIEW
The hotel performed well during peak season. The greater challenge was converting available capacity into revenue outside the busiest months.
Pricing relied heavily on historical habits, adjustments did not consistently reflect changing demand, and distribution strategies lacked clear seasonal differentiation.
The objective was not simply to fill more rooms, but to identify the right price and sales strategy for each period.
